Coke Faces New Charges in India, Including 'Greenwashing'
LOS ANGELES, Jun 6 (OneWorld) - The Coca-Cola company has been charged with illegally seizing lands communally owned by small farmers and indiscriminately dumping sludge and other industrial hazardous waste onto the surrounding community. This comes as the multinational beverage giant announced a new effort Tuesday to protect rivers on four continents.
The charges are based on the results of a fact-finding mission led by the group to a Coca-Cola bottling plant in the region. "Access to potable water is a fundamental human right," said Amit Srivastava of the India Resource Center. "The Coca-Cola company must acknowledge that it is part of the problem of water unsustainability in India and elsewhere," he added. This is not the first time environmental groups have criticized Coke's operations in India. In 2003, in response to a growing campaign against Coca-Cola, the Central Pollution Control Board of India surveyed eight Coca-Cola bottling plants in the country and tested the sludge at all these facilities. The Board found all the sludge at all the Coca-Cola bottling plants it surveyed contained high levels of toxic heavy metals like lead, cadmium, and chromium. At the time, it ordered the Coca-Cola company to treat its sludge as industrial hazardous waste. Those toxic problems, coupled with allegations Coke has been complicit in the murders of union organizers at bottling plants in the South American nation of Colombia, have been increasingly troublesome to the Atlanta-based company. In the last six months, 25 universities from the United States, Canada, and the United Kingdom, including the University of Michigan, the University of Guelph in Canada, and the University of Manchester in England, have all taken actions to remove Coca-Cola from their campuses.
"In light of Coca-Cola's business practices in Colombia and India, Smith will preclude Coca-Cola from the list of approved bidders when we enter the contract renewal process later this summer," Christ wrote in a letter. Coke vehemently denies the charges. "The allegations that led to this decision are based on Internet rumor and myth, and have been proven false time and again," Coke spokesperson Diana Garza Ciarlante told New Dehli-based Indo-Asian News Service. "While our business relationship with Smith College is important, the integrity and reputation of our company is more important," she said. On Tuesday, the soft drink giant announced its own environmental plan, pledging to spend $20 million to conserve seven of the world's most critical river basins. Right now, it takes 2.5 liters of water to make and bottle 1 liter of Coke, and 250 liters to grow the sugar cane in the mix. "We are focusing on water because this is where Coca-Cola can have a real and positive impact," Coca-Cola Chairman and CEO E. Neville Isdell told a gathering of environmental advocates.
"We call this 'greenwashing,'" said Srivastava of the India Resource Center. "An attempt by the Coca-Cola company to manufacture a green image of itself that it clearly is not, as their practice in India shows." Coke's announcement did not mention any measures to conserve water basins in India, a decision that did not surprise Srivastava. "The Coca-Cola company and WWF did not dare to include India in this initiative (because) the public in India is increasingly becoming aware of the Coca-Cola company's disastrous relationship with water, and would have to see it for what it's worth -- a drop in the bucket," he told OneWorld. The deal also rubs U.S. critics of Coke the wrong way. "In itself it's a good thing, but we see it as largely a tactic to divert attention from other areas," Patti Lynn of the watchdog group Corporate Accountability told OneWorld. "Coke is just trying to get some public relations points. They're using this as a diversionary tactic," she added. Lynn and other U.S.-based consumer advocates are angry because of the foray that Coca-Cola has made into the bottled water market. From the 1970s to 2000, Corporate Accountability says, the annual volume of bottled water purchased and sold in the United States has increased by over 7,000 percent. Yet the bottled water industry operates with little or no regulation. "Tap water is better regulated, and often safer," said Lynn, adding that bottled water costs 3,000 percent more. Lynn pointed to a 1999 study by the National Resources Defense Council on bottled water sold in the United States, which found traces of arsenic, chloroform, and other impurities; chemicals that would be illegal if found in tap water. Coca-Cola spent $1.7 billion on advertising last year. In North America, Coca-Cola distributes three bottled water brands: Dasani, Dannon, and Evian. According to the Washington, DC-based Earth Policy Institute, consumers spend about $100 billion on bottled water each year. By comparison, experts estimate that just $15 billion per year, above and beyond what is already spent, could bring reliable and lasting access to safe drinking water to half a billion people worldwide -- fully half of those who lack it. "The way that Coke, Pepsi, and Nestle have marketed bottled water has had the effect of undermining people's confidence in tap water and contributed to a broad societal shift," Lynn said. "Instead of buying bottled water, we need to be investing in our shared, public water systems." ....................................................................................
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"how to handle a product you don't like"Author:
katnip kid
Time: 06/08/2007 05:14
Comment: Here's a good way to fight any brand or product you don't like. Don't purchase it, ever. This may seem obvious, but is worth pointing out. It is something folks sometimes forget. Follow up your boycott by nicely telling others-schools, friends, family- and informing them of the offending brands actions and why you are boycotting the item. You may get them to boycott the brand as well.
And just why is there toxic waste in Coca-Colas garbage?? Yuck! Try quenching your thirst on cold water or homemade juices, mint tea (cold, as iced tea), lemonade or fruitade, iced tea, either regular or herbal tea, and so on. Mint is wonderful as it is very easy to grow lots of it. It spreads into a big patch fast. This is wonderful, because when you find out how tasty cold mint tea is, you will want to have lots of it. |
"Toxic sludge"Author:
graham day-myron
Time: 06/08/2007 02:21
Comment: One wonders as to what part in the chain of the manufacture of soft drinks would be generating toxic sludge in the form of heavy metals?
Is this toxic waste extracted via filtering from the water? It seems surprising that a bottler of sugary drinks would have any waste other than that from cleaning equipment. Is it not the case that most of the flavorings are sourced from the parent company, if so then the issue of heavy metal sludge is indeed mystifying, where does it come from? If indeed it is extracted and filtered out of the water, then that speaks volumes as to the quality of the water that people are forced to use. Perhaps Coca Cola should direct its alleged "green" outreach towards local improvements instead of the bogus throwing of 20 million bucks into the corporate environmental groups pockets. Much like their drinks; all image and no substance. |
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